The Wurst Agency

A small digital content agency, based in Vienna.

— brand strategy
— brand identity
— naming
— logo design
— website design

Off the back of a successful online English magazine for citizens and travellers of Vienna, the founder saw an opportunity for the company to grow into a content specialist agency. They needed a website to showcase the work they’ve been doing and an identity that communicated their unique voice and creativity.

A strategic approach is the foundation of any successful branding. Market and competitor research was conducted through interviews, client profiles and usability testing. Insights from auditing were also gained.

The name resonates with both English and German speakers to avoid alienating either category of potential clients. It communicates humility and authenticity and is a cheeky nod to a competitor.

The logo embodies the brand’s main characteristics: human and approachable while also making an impact and breaking through the noise.