Choose Your Animal

Shopify website for an ecologically conscious Australian swimwear brand.

¬ website design
¬ copywriting
¬ illustration

Choose Your Animal is a swim and sportswear brand with a powerful promise to protect the planet and it's animals. They use only recycled materials and donate 10% of their profits to a range of environmental charities.

A soft but lively colour palette, punchy copywriting and custom illustrations communicate the fun and positivity of this lifestyle brand.

It was essential that the tone of the website design and language reflected the close connection this business has to nature.