BWM  Architects

An award-winning Architecture firm in Vienna.

—communication strategy
—art direction
—brand identity

BWM Architects are established and renowned, but lacked an online presence. Working collaboratively, I helped define the visual language of their online brand.

The visual language first and foremost needed to communicate a sense of the firm’s four departments—Architecture, Interior Design, Hospitality and Culture.

Four colours were chosen, taken from the brand colours already established on the website, but altered slightly in saturation and hue to create a modern feel.

Four shapes were also chosen, inspired from the abstraction of buildings and positioned in a way to signal an announcement to therefore be used for 'news' communication.

A modular design system was developed to provide flexibility in the face of the client's changing needs.